Hi, I'm Michael.
Senior B2B SaaS marketer. I run Two Spouts solo — no rotating juniors, no BDR queue, no sales-rep follow-up. If you message, I message back.
Michael · twospouts.com
michael@twospouts.comI spent the first half of my career in-house — running paid acquisition at a series of B2B SaaS companies from early-stage to post-Series-B. By the time I left, I'd spent enough hours inside Google Ads to know which features actually move CAC for SaaS and which ones are Google's product team trying to push spend.
I run Two Spouts because SaaS is the only Google-Ads category where the unit economics are good enough to justify what the platform genuinely costs — and the only category where the conversion path is complex enough that most generalist agencies actively destroy value. Audit 200 accounts and you stop being surprised: same broken tracking, same broad-match leakage, same one-event conversion stacking. The pattern is the playbook.
The engagement model is deliberate: month-to-month, no ad-spend markup, no rotating account managers. You message the email at the bottom of this page and I reply within one business day. Most engagements start with a fixed- scope audit and convert to ongoing management if the punch list is bigger than one quarter of cleanup.
Founders we work with have been
What that looks like in practice.
Years on Google Ads
SaaS accounts audited
Ad spend managed lifetime
Person who runs your account (it’s me)
The shape of every engagement.
Most of these are deliberately the opposite of how generalist agencies are structured — that's the whole point.
No rotating juniors.
Whoever you message is whoever runs your account. There is no senior strategist who handed you off to a junior who handed you off to an offshore contractor by day 60. The person who would do the work is the person who picks up.
Month-to-month, written 30-day notice.
Annual contracts protect the agency, not the client. If the work isn’t delivering, you shouldn’t be locked into paying for it. I deliberately price for the work, not for tenure.
No ad-spend markup. Ever.
You pay Google directly with your own credit card. I never touch your media budget and never take a percentage of it. The monthly retainer is the only thing you pay me — incentive alignment matters.
Defensible metrics, not vanity ones.
Every monthly report leads with blended CAC, payback period, and ARR added attributable to paid. Impressions, CTR, and quality score are diagnostic — they’re inside the report when they explain a movement, never the lead.
I show my work.
Every recommendation comes with the underlying data, the search-term report or the cohort analysis it was derived from. You shouldn’t have to take my word for it — that’s how three-year retainers happen on broken accounts.
Want to talk?
Two ways. The 15-minute review is a live screenshare on your account where I tell you the top three things I'd change. The contact form is for everything else — audit scope, ongoing management, just thinking out loud about a campaign.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.