Three flat-fee tiers. No spend markup.
Month-to-month engagements priced for the work, not for the size of your media budget. Bookmark this page or share it with finance — it is the full picture.
Basic PPC
from $2,000/mo
For SaaS companies running paid acquisition and want a senior pair of hands on it.
- Initial account audit + restructure
- Search + remarketing campaign build and management
- Weekly bid + budget optimization
- Negative keyword sweeps (monthly)
- Ad copy A/B testing (3+ variants per ad group)
- Conversion tracking verification
- Monthly metric report (CAC, payback, pipeline contribution)
- Slack / email channel for ad-hoc questions
- Quarterly strategy call (60 min)
Marketing Ops
from $3,000/mo
When the constraint is no longer the campaigns — it is the analytics, the landing pages and the cross-channel picture.
- Everything in Basic PPC
- Landing page strategy + design feedback
- Custom conversion tracking architecture (gtag, GTM, server-side)
- Cross-channel reporting (LinkedIn, Meta, organic) on one dashboard
- Custom Looker / Sheets dashboard build + maintenance
- Performance Max campaign management
- Audience strategy (RLSA, similar audiences, customer match)
- Bi-weekly strategy call (30 min)
Revenue Ops
from $5,000/mo
Embedded analytics and growth partnership for venture-backed teams scaling past $5M ARR.
- Everything in Marketing Ops
- CRM integration (HubSpot / Salesforce conversion sync)
- Lifecycle + retention pipeline analytics
- LTV / CAC cohort modeling
- Board-ready monthly deck (the 5 metrics that matter)
- Quarterly OKR planning sessions
- Direct collaboration with sales for SQL / opportunity feedback loops
- On-demand technical implementation hours (4 / month)
What's NOT included — at any tier.
Transparency about the boundary saves a quarter of awkward scope conversations. If the project needs the things below, we point you at a specialist.
Ad spend
You pay Google directly. We never take a markup or a percentage of media.
Creative production
Video, banner, copywriting beyond ad text. We can advise on creative direction; production is out of scope.
LinkedIn / Meta ads execution
Consulting on these channels at Marketing Ops + Revenue Ops; execution is not in scope.
SEO content + link building
Different discipline. Separate engagement if needed.
Setup / migration fees
No surprise one-offs after onboarding. The first month covers any restructure work.
Long-term contracts
Month-to-month with 30-day written notice. No annual lock-in.
Pricing questions, answered.
Do you mark up ad spend?
No. You pay Google directly with your own credit card. We never touch your media budget and never take a percentage of it. The monthly fee is the only thing you pay us — full stop.
Is there a setup fee?
No setup fee. The first month covers the audit, restructure and any account rebuild work needed to get your tracking and campaigns into shape. Surprise onboarding fees are an agency-vs-client incentive problem — we just include the work.
What's the contract length?
Month-to-month with a 30-day written notice. We do not require quarterly or annual commitments. If the work is not delivering, you should not be locked into paying for it.
What do you NOT do at any tier?
We do not produce video / display creative, manage LinkedIn or Meta paid campaigns, do SEO content writing, or run social media. We can advise on all of these (and often do) but execution is out of scope. If the project needs those, we point you at a specialist.
Can you work alongside our existing agency or in-house team?
Yes, frequently. Many of our engagements run alongside an in-house marketer (we handle the Google Ads bandwidth they do not have) or alongside a different agency on other channels. Clear scope + a shared dashboard keeps this clean.
How do you measure success on the engagement?
Three metrics by default — blended CAC, CAC payback period, and ARR added attributable to paid. We agree the baseline in week 1 and report against it monthly. You see the math; nothing is hidden behind agency dashboards.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.