SaaS Google Ads management.
All the difference between burning VC money and driving profitable PPC growth.
Three things, done well.
Track what matters
Conversion tracking, cross-domain measurement and clean attribution from the first dollar spent.
Optimize for profit
I optimize accounts for the contribution margin you actually keep, not for the budget number on a retainer.
Scale predictably
Structured testing on offers, copy and audiences so the next 100% of growth doesn’t cost 200% more.
What gets built.
Search ads
Convert high-intent users searching for your product. Keyword research, bidding, ad copy, negatives done right.
Remarketing
Re-engage previous visitors before they sign up with a competitor. Display, RLSA and dynamic creative.
YouTube ads
Awareness and consideration campaigns that feed cheaper, warmer remarketing downstream.
What an optimized account is worth to you.
Plug in your monthly spend, CAC and ACV — see projected ARR uplift and payback period reduction. Numbers are conservative (25% CAC reduction, the median outcome of a 90-day SaaS optimization run).
Inputs
Your current account.
What it currently costs to acquire one paying customer through paid search.
What an average customer is worth over the first year.
Projected impact
After a 90-day optimization run.
Annual ARR from paid
+$480k/yr
Payback period
−0.3 mo
Assumptions: 25% CAC reduction (typical for SaaS accounts after a structured negative-keyword + bid-strategy + landing-page pass), 80% gross margin. Your numbers — the detailed breakdown lives in the report below.
The report walks through the model assumptions, where the CAC reduction typically comes from, and what to look at in your account first. No spam, just the report.
Two Spouts vs. generic agency vs. in-house hire.
Buyers compare these three anyway — so here's the honest version. Cells reflect typical defaults, not best- or worst-case.
| Dimension | Two SpoutsUs | Generic agency | In-house hire |
|---|---|---|---|
| Hourly equivalent | ~$150/hr | $200–$300/hr (often a junior on your account) | $80–$110/hr loaded — but FTE cost is $130k+/yr |
| Time to first wins | 2–4 weeks | 8–12 weeks (onboarding + handoffs) | 12+ weeks (hiring + ramp) |
| SaaS focus | SaaS-only · 200+ accounts | Generalist · category-agnostic | Depends on the hire |
| Reporting depth | Custom Looker dashboards on your data | Templated monthly PDF | Whatever they build (often nothing) |
| Account manager continuity | Michael, end to end | Rotating juniors · turnover risk | Single hire (single point of failure) |
| Bid-strategy choice | Margin-driven, per-campaign | Spend-driven (you fund their AUM) | Depends on experience |
| Onboarding lift on your side | A few hours, then it runs | Multi-week kickoff phase | Recruiting + onboarding cycle |
| Pricing transparency | Flat retainer, no spend cuts | Often % of spend (incentive misaligned) | Salary + benefits + tooling |
Generic-agency and in-house figures are typical-case anchors based on 200+ SaaS accounts we've audited — your milage will vary. The actionable question isn't "who's cheapest", it's "who lowers CAC fastest and stays there".
Three engagement levels.
From basic PPC management to fully integrated revenue operations.
- •Account audit & restructure
- •Search + remarketing campaigns
- •Weekly optimization
- •Monthly reporting
- •Everything in Basic PPC
- •Landing page strategy
- •Conversion tracking overhaul
- •Cross-channel reporting
- •Everything in Marketing Ops
- •CRM + lifecycle integration
- •LTV / CAC modeling
- •Quarterly strategy reviews
Full tier breakdown, what’s NOT included, and pricing FAQ at /pricing.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.