The 10-point Google Ads audit for SaaS accounts.
Ten checks you can run on your own account in about 30 minutes — the ones that surface the largest leaks on a typical SaaS Google Ads account. Each point: why it matters, where to look, how to fix it.
Ten audit points, three sections each.
No filler. Each point is a 5-minute check with a specific Google Ads UI path and a concrete fix.
Search-terms review (last 30 days)
Why it matters · Where to look · How to fix it
Negative-keyword coverage
Why it matters · Where to look · How to fix it
Bid-strategy fit by campaign
Why it matters · Where to look · How to fix it
Conversion-tracking sanity check
Why it matters · Where to look · How to fix it
Landing-page ↔ ad-group match
Why it matters · Where to look · How to fix it
Mobile vs. desktop CVR delta
Why it matters · Where to look · How to fix it
Audience layering
Why it matters · Where to look · How to fix it
Ad-copy variants
Why it matters · Where to look · How to fix it
Geo / device / time-of-day bid adjustments
Why it matters · Where to look · How to fix it
Account structure cleanup
Why it matters · Where to look · How to fix it
Get the 10-point audit PDF
Drop your email and we’ll send the PDF + 2 follow-up emails with a real case study and an account-look offer. No newsletter, reply to opt out at any time.
- 6-page PDF, ~30 min to run end to end
- Specific Google Ads UI paths for every check
- Direct PDF download — no gated landing page mid-flow
Prefer to just download it? Direct PDF link. The email version comes with the follow-up sequence.
Found leaks? Here's what to do next.
Option 1
Have us run a fixed-scope audit
Line-by-line tag verification + the prioritised punch list you can hand to your team.
Option 2
Reply with which leak looks largest
Tell us which of the ten you flagged first — we'll send specific observations about your account within a business day.
Tell me about your account.
Whether you want an audit, ongoing management, or just a second opinion on your current setup — drop a message and I’ll reply within one business day.